Universalis, your very own breviary in pixels...

Monday, 18 April 2016

Soylent????? What Were They Thinking With That Name?

Odd thing pop up on my Facebook page - today there was an ad, or at least a press release, for a nutritional powder or drink, (not a supplement, this stuff is theoretically complete,) a "simple, healthy, affordable food...in convenient ready-to-drink 400 kcal. bottles."

I understand the appeal of your Instant Breakfasts, your Ensures... but really, its manufacturer calling it Soylent leaves me agog.

To whom is it intended to appeal?

Those who purchase brain-shaped Jello molds?

Image result for brain jello mold 
Those who only a few years ago comprised the market for gummy boogers?

Image result for boogers candy

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