PR Coup by Creep Preparing to Quit His Job, World Press Fall For It

Or at least, so it seems.

[The media] today is catching up to how [a snake] hoodwinked them to get maximum publicity for an upcoming book....“He also promised an exclusive to us,” [admits one journalist]... It appears [two] publications thought the [clown] was going to come out on their pages. 
They were wrong. [One periodical] draws out the following conclusion from what happened:
[The magazine's editor] writes today in the piece, “The Global Marketing of [the guy in question],” that “the main intention of Saturday’s spectacle was the promotion of a forthcoming book by the [con man]” He also concludes that, “I don’t doubt that the loud [PR move] will lead to the sale of tens of thousands of books.”
One is reminded of Lenin’s remark in What is to be Done?:

A newspaper is not only a collective propagandist and a collective agitator, it is also a collective organizer.

[The scoundrel] used God, [claims of victimhood], and the ... press to organize a big paycheck for himself. This is how you should stage-manage your “martyrdom.”
Ahh, the things we won’t do for our Good Lord Mammon.

Hard to believe this guy isn't being head-hunted by American PR concerns. He's got game.